SEO is the modern-day incarnation of the lamp of Aladdin. The genie of SEO can grant all your marketing wishes provided you have a pure heart only filled with effective strategies! When it comes to strategies, knowing them is not enough. Their implementation maters the most. Even the top SEO companies and SEO experts often neglect the right implementation and the result becomes the question mark to the credibility of these top SEO companies!
According to SEO experts following are some of the major SEO disasters that the best SEO companies often consider a red flag.
Every time an SEO agency add a link to a page on their client’s site. They get the option of adding a “nofollow”. This tells search engines not to follow that link and associate the site with it which takes it out of Google search results and nullifies its SEO value.
Obviously, these tags can be dangerous if misused. Most of the time SEO agency should never use them at all! But also, there are tactical reasons to deploy them on specific links or pages. The issue arises when they somehow put in the wrong place, destroying the SEO value. The most common cause is when a code is used to automatically add or remove the tags to certain pages or when one page’s tags get copied as a template for other pages. This backfire both ways—adding the noindex/nofollow tags where they aren’t needed, or removing them when they were there for a good reason.
Blogs usually don’t use font sizes. Instead have a few preset styles of different sizes for headlines and subheaders. The largest of these, H1 (Header 1) is for the title at the top of the page and it is the main headline. Google uses the words in H1 to determine what a page is all about, so your H1 text should usually contain keywords.
But not every SEO service provider understands this. What happens if they decide to do some edits to an old page sprucing up the title? If the new H1 text containing different keywords than the old one, SEO has been changed. On a high performing page, that one little change can affect traffic for the whole site. That is why the master SEO service providers always evaluate the keyword footprint of old content before revising it.
One of the most usual errors affecting SEO is when an old URL no longer contains the page it used to contain. This could be because it moved to a new URL, because old URL structure is changed, or completely removed. It’s also one of the most common problem when changing websites. The problem arises as that old links around the web still point to the previous URL, and Google sees it as a dead end (so do frustrated users). The simple solution is to use savior that is called a 301 redirect. Now the old links are redirected to the appropriate page. The easiest way to set one up is a PHP single page redirect, which is a common stuff.
A sitemap is a tool to help search engines find things on the site. The larger the site, the more the search engines will rely on it. That means that if there’s an error on the sitemap, search engines may believe that certain pages no longer exist, even though they’re still there. Usually this is caused by a glitch to an automatically generated sitemap.
Just like changing H1 tags, edits to old pages often involve changing or removing link and that can be a disaster. Remember that the links on the website, both internal and externally, are the DNA of its SEO. SEO service providers are very, very thoughtful in removing or changing links on any page including removing pages altogether.
There are more than 50 checkpoints that SEO experts of Icreativez consider before they start mapping the SEO strategy. If you want a one window solution for your SEO, we are glad to have you on the other side of table! If you want to learn more from our SEO gurus, we are happy to help!