There are millions of metrics you can use to measure the success of your website. Ranging from bounce rate to traffic sources and expanding to keywords and conversion rate. However, the most important is how much traffic you get. In short if no one visits your site, the other metrics do not make much difference.
The amount of web traffic you should be getting depends on what kind of business you have, and obviously size of it along with capacity of its operations. From a research, B2B companies with 11 to 25 employees get an average of 269 unique visitors each week while B2C companies of the same size get 685 unique visitors.
Whether your website hits that average benchmark, or does better or worse, is a function of how well you promote it, and for which you require many things but above all is the smart planning.
You are going to witness the tools that you require to consider when plan to promote your website.
The success of email marketing is all about growing your contact list, segmenting it to appeal to different groups of customers, and providing valuable content to encourage recipients to stay engaged. Always link to your website in your email call to action, and encourage repeat visits to your website by sending fresh content on a regular basis.
SEO, which will improve organic search engine rankings, is a complex process which involves optimizing your website for keywords, providing authoritative content, and increasing quality links to your site. By enhancing SEO, your website will appear near the top of search results for your specified keywords, that will make your website more trustworthy.
Create paid ads to appear on search engines. The most popular paid ads are through Google AdWords. By telling Google how much you’re willing to spend and only pay when someone clicks on your ad. Doing this make sure that your ad links to a landing page that matches the copy in the ad.
Social media sites like Facebook and Twitter with one billion users each are a great way to promote your site. Provide links to your homepage or other pages (depending on the nature of the content) in your social media posts and bios. Of course you need a proper strategy and a creative PR planning to squeeze the full juice of social media to your benefit.
Around one billion people use YouTube every month. The fact, combined with the enormous popularity of video, makes YouTube a prime for promoting your website. Be sure to include a call to action in your video with a link back to your website, and give viewers a good reason to go there.
Identify leading websites in your market niche and offer to write guest blogs for them. If have no idea where to start? Be the regular contributor of medium . You should help people in their quest by helping them getting their answers in Quora also. Where ever you show your presence be sure to include a link to your website.
Promoting your website to increase web traffic and boost sales in a multi-step process that requires careful consideration, thought and planning. Having difficulty though? Icreativez Technologies, Web Development company in Pakistan would gladly take the responsibility for the thought process and planning, Not just Icreativez ensures you the perfect planning according to your business model, but also provides you the results based on exact implementation of your ideas.