Unfortunately, an effective website is not an option, it is an essential more than anything else. A touch of perfection in a website cannot be achieved without a perfect web design. Web design, itself is a form of art. And like any other art, web design looks to give its viewers a specific experience. Web design is meant to combine form and function in a way that makes a website enjoyable, navigable, interesting and usable. To do this, there are certain spoken and unspoken “rules” designers must follow. Often, people don’t follow these rules, and in result they get a website that does everything other than serving its purpose.
Following are the some of the common web designing mistakes that ruin the website from its core.
Visitors who can’t understand what your site is about within a few seconds of arriving on your site will leave. While that’s important to keep in mind, it often leads to cram too much above the fold. Forgetting the fact that also a crowded website is never a good thing. Websites with tons of images, text, and other things going on will take a while to load, and they’ll confuse your visitors. Avoid busy designs like the plague.
Minimalism in design is a huge trend right now, and it works only when done correctly. A huge amount of business websites are overly cryptic and leave too much to the imagination. That is another big mistake. Your visitors are in your site because they want to know who you are and what your business will do for them. If they have to figure that out by themselves why to bother to increase a tab in the or browser.
Somewhere in the between of the too much/too little spectrum lies the dreaded “confusing stuff”. It is a category where you find a variety of typefaces, images, color palettes, and themes, none of which relate to each other. This occurs for a number of reasons but above all it happens when you don’t have a clear idea of your own brand. You can easily fall into this trap when you like too many design templates and want to use them all. It can also happen when you are trying to be hyper creative and convey too many details . When designing a website, choose one theme, one logo, and one typeface, and stay with them across all other aspects of your site.
Your CTA is the gateway to your business. It commands your visitors to do something interactive with your site. It is very important that your CTA clearly tells visitors what they need to do. There should be enough information that visitors know what they’re going to get from taking action and what information they need to provide. On the other hand, there’s a fine line between being helpful and being annoying. Make sure your CTA is concise and tells customers exactly what to do in effective and entertaining manner.
Contents are the crucial part of your website and marketing campaign. Content is what tells readers about your business and the products or services you offer. Pay careful attention to the fonts you choose and how content is laid out on the page.( apart from the quality of the content itself.)
Even though the world knows Freddy Mercury died with HIV, your HIV awareness website DOES NOT need to put his image on the site. Images can convey complex thoughts quickly without having to physically read text. That being said, many businesses inexplicably use irrelevant images or low-quality images. Images that aren’t of the highest quality will muck up your website and turn off visitors. Likewise, irrelevant images will only confuse your readers, making them wonder what actually you are trying to present
Navigation issues has tendency to kill your website’s popularity faster than you can imagine. We live in an age where everything is delivered to us in an instant, and anything longer will make people abandon your site. Making your navigation menu hard to find is one common web design mistake that makes you pay a huge fine, not only in terms of fine but in the form of lost customers also.
Indeed, a lack of contact information is another common dirty mistake. If a visitor has to search through your site for contact info, he or she will likely get frustrated and leave. Your “Contact Us” page should always be just one click away, or your information should be at the bottom of every page. There are researches that presents the idea that the websites that have “Contact Us” button always in front of the eyes of the users, get more response.(without even addition of any other technical improvement)
Advertising is a necessary evil in the web design world ,especially on blogs, where it is regarded as one of the main income streams. However, too many them or noisy and flashy ones will frustrate your visitors and make you lose business. Analyze your ads like cyborg does, if they annoy you even in the slightest, they’ll undoubtedly do the same to your visitors. Pay extra attention to pop-ups. While they are generally making a comeback, make sure they’re easy to close and not full-screen size.
Always keep your target audience and brand image in mind in every step of the design process. From planning to post-launch analysis. If you can reconcile the two, you’ll have a beautiful website that speaks volumes about your business. Still your website not speaking in the same language you do. I creative would love to help you and will guide you towards a perfect web design experience which will not only interact your users but also please them